Rabbit Hole Books
The brand identity and logo design for Rabbit Hole Books, a used bookstore at the heart of Mexico City’s Roma neighborhood and a gathering place for curious readers to explore ideas and build community. The visual language offers a playful and tactile reminder of the joy and whimsy of reading. Inspired by the feeling of getting lost in a great book, the concept combines text, collage, and drawing to depict the winding, often unexpected paths that stories take.