Tälsäm Beanless Brew
The brand identity of a sustainable Ethiopian beanless coffee brand rooted in innovation, tradition, and healing. Talsäm’s founders aim to bring the flavors of their homeland to the world while minimizing impact on local ecosystems. The brand’s visuals reflect this goal through hand-drawn symbols inspired by ancient Ethiopian healing scrolls, once used to ward off darkness, demons, and disease. It also draws upon the tradition of using eyes to symbolize protective power and healing, reflecting Tälsäm’s mission to heal the planet.